Article

Importance of the Last Mile of Delivery

VISIAL NOTES VOICEOVER
Delivery van driving along the road The last mile of delivery is one of the most important steps in a parcel's journey.
We see distance between the delivery truck and the customer’s house It's the moment in the supply chain that matters most to customers.
Customer opening their door to see the delivery person The last mile delivery person is often the only face a customer will see in the entire purchase process.
Zoom into the delivery man uniform: focusing on the AP ST Logo So you want to make sure it's a great experience. That's where we come in.
Convenience and choice icons These days, people want convenience and choice.
Day: home – work – post office – parcel lockers Transition to night home – work – post office – parcel lockers They want to be able to get their parcels delivered to more locations at a time that suits them.
Using the MyPost app on mobile. People want more control over their parcel's journey than ever before.
AusPost/StarTrack delivery person smiling at the door. And they still want to see a friendly face!
We see the customer smiling when receiving their parcel That’s why the last mile is also known as the last smile.
Zoom into parcel to show StarTrack and AusPost Logos turn into customer icons. Now that StarTrack is a business of Australia Post, our customers can offer more delivery choices to their customers.
Customer icons turn into delivery choice icons Our combined last mile experts are bringing smiles
  Ends with end customer icon.
Zoom out to reveal lots of happy customers receiving their parcels. to the faces of millions of Australians when they receive their parcels
home – work – post office – parcel lockers wherever they choose to have them delivered.
3 different products going into StarTrack parcels We've already partnered with some of Australia's leading brands, delivering their products directly to customers in new and exciting ways through our unrivalled Australia-wide network.
The parcels fly off and merge into the Red P Whether it's regular, next-day or same-day deliveries, we can help make the last mile delivery experience a special one.
Co-branding, Red P turns into Blue P Find out how StarTrack and Australia Post can help turn the last mile into the last smile. Call us today.
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  Smiley face – StarTrack – 13 2345 Smiley face turns into a phono icon

 

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